Consumer behaviour has undergone significant changes post pandemic. Despite the cost of living crisis, it is predicted that the demand for affordable luxury will still continue to grow (Leith, 2023). However, consumers are becoming more mindful of their spending habits and are looking for products and services that offer value for money. As a business owner, it’s essential to adapt to these changes and find ways to convince people that your brand is the right choice.

Tastings and free trials allow people to make educated decisions over guess work

Allowing potential customers to sample your products provides a way to build trust and loyalty by showing that you care about their preferences. A step further could even include tailored recommendations based upon what they liked about their trial to demonstrate attention to detail.

The importance of self-care and indulgence is key

People are spending more time at home and are looking for ways to pamper themselves while they’re not out and about. As a business owner, you can tap into this trend by offering products and services that promote self-care and indulgence. When your customers are at home, there is scope for ‘pamper-worthy’ packages rather than just singular products so that they can have the full experience without needing to be in a restaurant, cafe or bar.

Home delivery wine services are a prime example of this trend

They grew significantly during the pandemic, and experts predict that they will continue to do so as more people stay at home. By offering home delivery services, you can provide convenience to your customers.

The importance of relationships has become enormous, with suppliers, customers and staff

In these times, it’s not just about the products and services you offer.  By building strong relationships, you can create a loyal customer base, foster a positive work environment, and ensure a steady supply chain. Despite the current living crisis and rising costs, experts predict that the demand for affordable luxury will continue to grow. As a business owner, it’s essential to understand these trends and find ways to adapt to them to ensure the longevity and success of your brand.

In conclusion, the pandemic has changed consumer behaviour and businesses must adapt to these changes to stay competitive. By offering tastings, promoting self-care and indulgence, providing home delivery services, and building strong relationships, you can convince people that your brand is the right choice. And as the demand for affordable luxury continues to grow, businesses that can offer value for money and cater to changing consumer preferences will thrive.

(Data and insight gathered from Vineyard Show 2022)