We live in a digitally led world. In fact, 93% of consumers expect the online shopping experience to be at least equal to, if not better, than in-store (Coveo 2022 E-Commerce Report). With this in mind, we’re looking at the top e-commerce trends to keep your customers buying from you.
So what is popular in 2022?
1. Tell Your Story
People want to know you and your brand. Where you came from, who you are, when you were established, how you’ve reached your current position…people want to know! Having a strong brand and story behind it increases familiarity and allows customers to feel like they know who they’re shopping with.
2. Speak Sustainability
In a world where climate change is at the front of everyone’s minds, make sure people know how you are contributing to sustainability. Make it clear on your website what actions you are taking such as sustainable packaging, carbon cutting delivery methods and how you handle waste products. Customers are becoming more likely to shop with businesses they believe are tackling sustainability head on.
3. Ways to Pay
With so many payment options available today, from PayPal to newer services such as Venmo and Klarna, it is vital to offer a variety of options to your customers. When there are multiple ways to pay for your products, customers have more freedom to pick what suits them best and makes it less likely they will abandon their cart altogether.
4. Be Flexible
Another vital option for your business is offering different ways for which customers can receive their order. Customers are beginning to want at least a few different ways in which they can order, such as home delivery, store pickups and even the option to split one order across separate addresses. This flexibility again allows customers more choice and thus makes it less likely for them to abandon their cart.
5. Social Media Sales
This is a trend that has been really taking off over the last few years, and continues to rapidly grow in 2022. Platforms such as Instagram, Facebook and TikTok have begun offering new ways to sell your products such as live shopping, images with product touch points and also selling through influencers. This can be really effective for reaching new audiences as more and more people sign up for social media accounts as well as spend more of their time using them, particularly on mobile devices.
At the end of the day, it all comes down to the customer. In the current digital era, people want things to be about them and tailored to them. If you can offer a way to customise each customer journey, you are more likely to see returning customers and good reviews. This can be through making bespoke recommendations based on their habits, having a variety of ways to pay or order, and even custom offers for recurring customers based on their previous purchases.
How can we help?
FoodE offers a range of useful tools such as access to vital analytics that allow for tailored experiences, a branding package which can help you tell your story, and seamless integration for a variety of automated systems allowing you to take control of important factors like delivery and payments. Sound like something you need? Book a demo today or get in touch with the team.