Top tips for optimising product listings, including descriptions, images and visibility for your e-commerce site!

You’ve taken the step to create your very own e-commerce site and you have all your wonderful products ready to be shared with the world. But… How do you ensure that they stand out?

1: Crystal clear names

The name is probably the first thing a customer will see of your product alongside the image. Bearing that in mind, your product title should be clear and simple so as to not cause any confusion. Potential customers instantly know what they’re looking at and become intrigued more quickly. 

2: Great photography 

Having great photos can really make your product stand out. If possible, have these taken professionally, A good backdrop and props can make all the difference to making your product feel authentic. It’s also very important to make your photos consistent across your product page so that it all fits a solid theme.

3: All the little details

People want to know what they are buying. Make sure that you list any relevant information that they need or want to know in order to make a decision. include price, size details, ratings and variants (such as flavours). It could also include things such as taste details, availability, any key features or benefits, and delivery price.

Example of details used on Biddenden’s FoodE website – visual taste profile, winemaker notes, awards and a thorough description.

4: Nutritional notes

Leading on from number 3, it’s fairly common that visitors to your online shop will want to know what your product contains, both ingredients and nutritional information such as calories, proteins and carbohydrate content. Make sure this is as readily available as on your physical product, otherwise some people will give you a miss if they can’t figure out what it contains!

Example of Nutritional Information, ingredients and description on Kent Crisps FoodE Website.

5: Call to action(s)

You need some sort of call to action on each product, with the most important of course being ‘Add to basket’! But, there are others you may want to consider such as having a way people can save for later, add to a wishlist or use a voucher. A wish list can be a handy tool for people to gather their favourite products to send out to others, but also another way for you (the seller) to generate some user specific discounts.

6: Real recommendations

At the end of the day, you’d like your customers to buy more than just the one thing from your online shop. Great recommendations can help with this. Rather than the suggestions just being totally random, why not customise them? Refer them to similar tasting products, products that pair nicely or even things that other customers also bought with the product.

7: Content that sounds human

Whether you include some sort of personal message or even a little joke depending on your brand’s tone of voice, just make sure what you write sounds human! Imagine you’re talking to your customer face to face about this product, what might you tell them that a computer wouldn’t?  “Descriptions don’t have to be bland – invest the time and energy to speak to your users” (Shopify) It might sound simple and even a little silly, but people want to feel like they’re still shopping from actual human beings…

Where to start?

We personally believe the best starting point would be your product photography and descriptions (including the product title), so that your potential customers can paint a clear image of what they are buying. Once those are confident, you can begin to look at including all the other areas to create the very best product listings!  

With a FoodE website, we will ensure that your product pages are performing at their best. We can help you make your products really shine, as well as allow for super easy customer interactions! Chat to one of our team today to find out more, or book a demo to see for yourself.