Embracing accessibility in web design ensures that your digital space welcomes everyone, breaking down barriers and expanding your reach. Take a look at some of the reasons why your website should be accessible:

Legal Compliance

Adhering to accessibility standards helps you comply with legal requirements, avoiding potential lawsuits and fines. In many countries, there are laws requiring digital accessibility, and non-compliance can lead to legal actions. By understanding and implementing Web Content Accessibility Guidelines (WCAG), you safeguard your business against legal risks.

Enhanced User Experience

Accessibility isn’t all just about compliance; it’s also about providing a seamless experience for all users. An accessible website means that everyone, including people with disabilities, can navigate, understand, and interact with your site easily. This commitment to inclusivity not only broadens your potential audience but also improves the overall user experience, which can reduce bounce rates and increase engagement.

Broader Market Reach

By making your website accessible, you tap into a wider market. Millions of users with disabilities can become potential customers if they can access your services easily. This inclusion can significantly increase your site’s traffic and open up new demographic segments, boosting your brand’s market reach and potential revenue.

Search Engine Optimization (SEO)

Accessible websites often rank better in search engines. Many accessibility practices, such as using proper HTML tags and ensuring that text alternatives are available for non-text content, align with SEO best practices. This can lead to improved site visibility, more organic traffic, and higher search rankings.

How can you start implementing accessibility features?

Navigating the world of websites can be overwhelming, which is why FoodE is on hand to help. We suggest starting out with an accessibility audit to identify areas for improvement. Consider features such as keyboard navigation, text-to-speech functionality, and proper colour contrast. Regularly keep your website up to date based on accessibility guidelines and best practices to ensure ongoing compliance and effectiveness.

FoodE is currently offering free website audits to food & drink businesses. As part of this, you can find out how accessible your website is! Sign up here to receive yours.